TRAIN HARD, SHAVE EASY

Adelia Television provides quality video production, working with the brand to reinforce and disseminate key values.

In this case the brand is defined as manly with the following outline for a series of ‘Train Hard, Shave Easy’ advertisements:

• Tough, manly, blood, sweat and tears needed to succeed at a sport.
• Element of sexiness – saucy not overtly.
• Humour – an element of self-deprecating, table turning humour.
• No voice over or dialogue.

How do you think we did at turning the brief into reality?